MARKETING





"Krakow is a State of Mind"
- purpose: to promote studying in Krakow
- campaign executer: Krakow City Council
- involved athletes / students: Maciej Kot, Katarzyna Krzeszowska (Miss Poland), Michal Gazda (robot constructor)










"Wagraf Team"
- purpose: to promote the WAGRAF brand as a Polish ski jumpers sponsor
- campaign executer: BMG-SPORT and Wagraf
- involved athletes: Kamil Stoch Maciej Kot, Krzysztof Miętus, Dawid Kubacki, Grzegorz Miętus, Andrzej Zapotoczny, Jakub Kot
www.wagrafteam.pl











"Poland for EXPO 2010"
- purpose: to promote Poland at Expo 2010 in China
- campaign executer: PARP
- involved athletes: Natalia Partyka













"TEAM VISA"
- purpose: to promote VISA brand at the Olympic Games in London by supporting the participating athletes
- campaign executer: VISA
- involved athletes: 50 athletes from around the world, including four representatives of Poland: Natalia Partyka, Otylia Jędrzejczak, Paweł Wojciechowski, Marek Plawgo













"Solidarity Changes the World"
- purpose: to promote the 30th anniversary of "Solidarity"
- campaign executor: the National Centre of Culture, Poland
- athletes / celebrities involved: Marcin Gortat, Natalia Partyka, Sylwia Gruchała, Mateusz Kusznierewicz, Ewa Minge











"Thank you Mom"
- purpose: to promote Procter & Gamble brand at the Olympic Games in Sochi by supporting the participating athletes
- campaign executer: Procter & Gamble
- involved athletes: many athletes from around the world, including three representatives of Poland: Maciej Kot, Paulina Maciuszek, Katarzyna Bachleda-Curuś
krk
Wagraf
Expo
visa
Solidarnosc
P&G
Olimp
Teo